It preps your skin by creating a smooth texture and leaves a matte finish. I apply it with my fingertips, adding a little extra to my trouble spots, set it by waiting a few minutes then apply my foundation like normal. TikTok users and beauty YouTubers have been praising the product left and right, some calling it a dupe. ![]() based on Nielsen data, according to the brand. Primers - Price: 8.50, Release date: October 2019 - Infused with Squalane for optimal hydration, perfect for all skin types. Last year, it was the bestselling mass primer in the U.S. I am so grateful for this primer and will continue to use it daily as it truly has become part of my beauty arsenal. E.l.f launched the Poreless Putty Primer November 2019, and by March 2019, it had already sold out five times, according to Refinery29. The first time I used this I was speaking at an event and took a selfie and I couldn’t believe how flawless my face looked! My face! Flawless! It’s something that normally doesn’t happen but E.L.F. The best part is that it’s widely available even though at times it can be sold out and it’s only $8.00. Not only is this primer vegan, cruelty-free, and formulated with squalane but it also has a velvety texture that glides over your skin to create a poreless and smooth texture. And while there are a few great drugstore primers on the market, there is one that stands above the rest. Luckily, the drugstore beauty game keeps getting better every year as affordable brands make it easy to find great primers right in our neighborhoods (no more driving 45 minutes to Ulta). A great primer is something I will pay extra for because the texture of your skin is the first thing people see when looking at your face. I have used everything from high-end brands like Clarins to Baby Skin from Maybelline. I have used my fair share of primers on the market, I have horrible skin formed from years of acne and it’s definitely textured, to say the least. Because as much as I loved makeup, I didn’t take care of my skin and I deal with it every day. Let me tell you that one of the biggest discussions I would tell my 13-year-old self would be skincare. No one is perfect, we all have scars or spots. But before we get into this article, I just want to mention that skin texture is real and it’s ok. It will take your tattered and textured skin and make it appear flawless. That’s why every great beauty routine starts with a primer. ![]() Your skin is your canvas and you can’t paint a beautiful masterpiece on tattered paper.
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